Günther Selichar: Media Machines
September 8—November 19, 2006
Learn more by visiting: www.selichar.net
Click to read a review by Kate Mondloch
GŁnther Selichar’s highly detailed, large-scale digital photographs of “media machines” are inspired
by a strain of mid-20th century abstract painting that referenced its own making as the subject of the
work. Similarly, Selichar’s photographs expose elements of media machines that cannot be seen by the
naked eye, such as the matrixes of “cold” computer screens, or the red, blue, and green pixels that
make up what we see as white on a screen. Selichar formally excavates digital apparatuses to show
the pervasive impact technological mechanisms have on our everyday lives. His work scrutinizes the
machines of mass media in the hope that viewers will “hold a microscope” to and think critically
about the effects of mass media.
In association with the exhibition, Selichar has conceived a multi-faceted public intervention that
co-opts traditional advertising spaces.
Those who encounter these spaces and sites will be provoked to look critically at how we consume
media and information.
and the winning photograph by Ewan Douglas
Exhibition design consultants: PAUHOF, Vienna/Linz, Austria
Partial funding provided by: